Demand Generation Manager / Digital Marketing Manager

Remote
Full Time
Experienced
About Rev.io  
Rev.io provides configurable software for billing, customer management, business management, payments, analytics, provisioning, and automation to service providers in telecommunications, Wireless & IoT, managed IT services, A/V, security integration, and other related industries. Our modern, cloud-based software delivers the industry’s most complete quote-to-cash experience, enabling our clients to grow their revenue efficiently.  
Rev.io is an Atlanta-based company with offices in Atlanta and West Virginia. We have more than 21 years’ in business serving our clients. While we are very experienced in what we do, we are still growing rapidly and we are looking for exceptional people who are excited to join us on a career-defining journey.  
In all of our daily work, each of us are guided by our mission, vision and “ACT TOP” values.  
 
Our Mission: To help clients grow revenue efficiently.  
Our Vision: To be the best billing & back-office software company in the world by providing innovative solutions and extraordinary service to our clients and end users.  
 
Our ACT TOP Values:  
  • Achieving Extraordinary Results: Doing more than expected and pursuing a higher standard of work without compromising your job responsibilities.  
  • Caring For Employees, Clients and Community: Demonstrating empathy and concern by helping those who are most in need.  
  • Take Responsibility and Act Like An Owner: Being accountable and doing the right thing even when no one is watching.  
  • Transparent Leadership: Communicating openly, regardless of title or situation.  
  • Opportunity To Make a Positive Difference: Recognizing situations and taking action to produce a better outcome.  
  • Passion For Innovation: Enthusiastically finding new solutions to improve efficiency.  
In a recent national survey, 89% of our employees agreed that Rev.io is a Great Place to Work. Compared to 57% agreement at comparable US-based companies, Rev.io stands out as a place where team, values and culture combine to create an amazing work environment!  
 
About The Role:  

Rev.io is looking for a Demand Generation Manager / Digital Marketing Manager to drive qualified pipeline growth through digital campaigns, paid media, SEO, GEO, email marketing, webinars, landing pages, nurture programs, and performance optimization. 

This role owns campaign execution, distribution, conversion paths, testing, reporting, and campaign-to-Sales handoff quality across Rev.io’s core markets, including MSPs, CSPs, telecom providers, security integrators, and technology service providers. 

The ideal candidate is hands-on, analytical, creative, and comfortable turning strong product marketing into measurable traffic, conversions, qualified opportunities, and pipeline contribution. 

Responsibilities 

  • Plan, execute, and optimize demand generation campaigns across paid search, paid social, Reddit, email, SEO, GEO, webinars, content syndication, retargeting, and other digital channels. 

  • Partner with Product Marketing to convert approved messaging into campaign themes, offers, landing pages, webinars, nurture streams, paid programs, SEO/GEO content plans, and audience-specific conversion paths. 

  • Own campaign performance measurement and optimization across channel mix, landing-page conversion, nurture progression, MQL/SQL quality, pipeline contribution, and Sales handoff effectiveness. 

  • Own day-to-day campaign calendars, reporting cadence, asset requests, channel coordination, campaign QA, and execution workflows so marketing programs move without unnecessary leadership bottlenecks. 

  • Own SEO and GEO execution workflows to improve Rev.io’s visibility across traditional search engines and AI-powered discovery platforms, in partnership with Product Marketing’s narrative, ICP, category language, and product proof inputs. 

  • Collaborate with Product Marketing on keyword targeting, content priorities, landing page messaging, offer strategy, and conversion paths that drive qualified leads. 

  • Build, launch, and optimize landing pages, forms, nurture flows, webinar follow-up, retargeting audiences, and conversion paths. 

  • Manage paid media campaigns across platforms such as LinkedIn, Google Ads, Reddit, Meta, or other relevant B2B channels. 

  • Develop, manage, and continuously refresh nurture campaigns that keep current and past prospects engaged, educated, and interacting with the Rev.io brand. 

  • Test and optimize offers, audience segments, ad creative, subject lines, CTAs, landing page layouts, nurture progression, and campaign messaging. 

  • Collaborate with Sales and RevOps to ensure lead handoff, attribution, scoring, routing, lifecycle stages, and campaign reporting are working effectively. 

  • Analyze campaign performance and make data-driven recommendations for optimization. 

  • Support webinars, virtual events, content offers, and other demand generation programs from planning through follow-up. 

  • Collaborate with the Event Marketing Manager on demand generation strategy, promotion, audience development, and follow-up for the annual Rev.io Summit. 

  • Maintain reporting dashboards and communicate campaign results, trends, learnings, and next actions to marketing and revenue leadership. 

  • Help improve marketing operations processes across HubSpot, Salesforce, attribution, lifecycle stages, campaign tracking, and reporting hygiene. 

Ideal Experience 

  • 3–6 years of experience in demand generation, digital marketing, growth marketing, or marketing operations for B2B SaaS. 

  • Experience managing SEO, GEO, paid media, email marketing, landing pages, nurture programs, webinars, and full-funnel campaigns. 

  • Strong understanding of B2B lead generation, funnel metrics, campaign attribution, conversion optimization, and pipeline reporting. 

  • Hands-on experience with tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads, Reddit Ads, Meta, or similar platforms. 

  • Ability to write or shape campaign copy, ad copy, email copy, nurture content, and landing page messaging from approved product marketing inputs. 

  • Strong analytical skills with the ability to turn data into action. 

  • Experience marketing to MSPs, telecom, IT services, security, or SaaS audiences is a plus. 

  • Comfortable balancing strategy with hands-on execution. 

  • Strong project management skills, ownership mindset, and attention to detail. 

What Success Looks Like 

  • Rev.io generates more qualified inbound pipeline from digital, SEO, GEO, paid media, email, webinars, and nurture channels. 

  • Campaigns are better targeted, better measured, and continuously optimized. 

  • Product Marketing messaging is translated into effective campaigns without blurring ownership of core positioning and ICP strategy. 

  • Current and past prospects stay engaged with Rev.io through thoughtful nurture programs. 

  • Landing pages, ads, webinars, and nurtures convert at higher rates. 

  • Rev.io Summit promotion and follow-up contribute meaningfully to engagement and pipeline. 

  • Marketing and Sales have clearer visibility into what campaigns are driving qualified pipeline and where optimization is needed. 


Benefits and Perks:  
  • Excellent medical, dental and vision coverage, with rates comparable to larger companies  
  • Company paid for life and disability insurance 
  • 401k with generous company match and immediate vesting  
  • Unlimited PTO  
  • Monthly tech and fitness reimbursements  
  • Professional development allowance  
 
At Rev.io no employee or applicant will be treated less favorably on the grounds of their sex, marital status, race, color, nationality or ethnic or national origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief. By clicking submit below, you consent to allow Rev.io to store and process the personal information submitted above. 
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